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Dealer Case Study – Liberty Cars

Castle Motors Case Study

Announcing the winner of the Warrantywise Tag Heuer watch draw – Liberty Cars

Throughout the month of December, Warrantywise held a giveaway for car dealers to win a £1,200 Tag Heuer watch. We are excited to announce that Liberty Cars in Manchester is the lucky winner.  We went to visit Martin at Liberty Cars to congratulate him on the win, and to get his thoughts about his experience with Warrantywise.

Warrantywise Dealer Support Executive Stephen went to visit Martin at Liberty cars to present him with his Tag Heuer watch.  Martin got back in touch to express his joy on winning stating, “I am loving the watch, everyone at my church on Sunday was taking a good look, Warrantywise is definitely known in my church in Manchester now.”

Why did you chose Warrantywise?

Liberty cars signed up with Warrantywise and began providing their customers with the UK’s best used car warranty in summer 2016. Having received disappointing service from other warranty providers, Liberty Cars wanted a provider they could trust, they stated, “at Liberty Cars we pride ourselves on selling well prepared cars and wanted to partner with a warranty company that could help us maintain a pleasant customer experience after the cars left our premises. Warrantywise were actually the first company to visit our office and talk us through the service that they would be providing to our customers, I was very impressed by this standard and chose to give Warrantywise a try.”

Peace of mind was an important factor for Liberty Cars. They wanted to use the best warranty company to protect their cars and to provide their customers with peace of mind. Liberty Cars stated, “Warrantywise ensures our customers receive a great aftersales experience. Warrantywise cover what is listed in the warranty, they keep to their word and the added breakdown cover has been a bonus to our customers peace of mind.”

Aftersales care

Although selling a car is a vital part of a car dealership, the aftersale is equally as important. Liberty Cars, emphasised the importance of this by stating, “for many businesses, the focus many times is aimed at the next weeks or month of sales targets, and any challenges that arise can be a big distraction to making that all important business progress.”

They further went on tho say, “no car dealer likes return cars and the fact that Warrantywise have taken the pressure off us by seeing to any problematic issues, that can arise from time to time, has been a God send.”

“Warrantywise have taken the pressure off us by seeing to any problematic issues that arise.”

Castle Motors Case Study

Booking Process

When booking on warranties, car dealers can either use the online system or ring their dedicated account manager. Liberty Cars, praised the online system, stating, “the online system is straightforward and easy to use. It lists various options for types of cover, add ons and extra additional cover, this is all displayed in an easy to follow layout, it is quick and easy to find what you need.”

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Liberty Cars said their top three reasons for using Warrantywise are:

  • Quality service and standards
  • Warrantywise are true to their word and deliver what they promise
  • Great product- it definitely feels like we are in a partnership which is helping us to make all our customer experiences a good one every time.

Liberty Cars praised their overall experience with Warrantywise stating, “it is clear from our dealings with Warrantywise that they have a strong team set up on every level. From the boys that pop down to our office with forecourt signage and some cheeky doughnuts, to our Account Manager Toby, who is always on hand to help us with any queries we may have, it’s great to know that there is support for our business both on a pre-sales and an aftersales level. Warrantywise are a real asset to Liberty Cars.”

“There is support for our business both on a pre-sales and an aftersales level. Warrantywise are a real asset to Liberty Cars.”

Meet their Account Manager… Toby

I started working at Warrantywise in September 2010 , originally starting on our retail department, then transferring onto our trade team in May 2012. I love working on our trade team as every day is different, and I am able to build life long relationships with my car dealers.

I speak with Martin on a regular basis and he always knows I am only a phone call or email away should he require my assistance. I have been looking after Martin & the Liberty Cars account since they started using us in summer 2016. Martin’s account has been easy to manage, he rarely gets issues with his cars as he prepares them to the highest standard, & with Martin always booking the best level of warranty cover available to him, there is never any issues when he has needed to use us, making both his and the customers experience a good one.

Meet the Rest of the Team

Thanks for reading. Stay tuned to the Warrantywise blog, Facebook, Twitter & Instagram for more great content throughout 2017



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