Toyota have been the world leader for some time in terms of sheer sales volume – but Volkswagen have just taken their stick!
Volkswagen group are the well know, much loved German car makers that almost everybody has heard of. The number of quality brands under their corporate umbrella is extremely impressive (Bugatti, Bentley, Audi and more) and the automotive giant has made predictions that they would overtake the Japanese title holder Toyota in terms of vehicle sales by 2018. They have only gone and done it three years early!
Keeping the top spot
The latest figures released by Volkswagen Group show that they have just beaten Toyotas predicted sales numbers three years ahead of their plan to shadow the current champion. Volkswagen sold 5.04 Million vehicles from January to June which just about overtakes Toyotas figure of 5.02 Millions units sold.
Taking the top spot in the current economic climate is no small feet – China has recently been suffering from a slow down in their economy which has been playing havoc with the car production industry as a whole. Volkswagen group were hit particularly hard in this part of the world as sales fell month after month for 6 months resulting in a 3.9% drop in sales.
Head of Germany’s Center of Automotive Management, Stefan Bratzel commented on the achievement saying: “VW is snatching the sales crown in difficult times with major car markets in decline. They will need to withstand the slowdown in China if they want to keep the top spot.”
Keeping the top spot may be harder than it sounds. The victory is somewhat dampened by the fact VW group is also selling LESS than is was last year (approx 0.5% less). This means that nothing is set in stone until the end of the year and with Toyota predicting another 1% drop by the end of the year, it’s all to play for.
The global sales crown had previously been held strong by General Motors for over 70 years but Toyota emerged as the best seller in 2008. The two giants battled out from there on until Volkswagen Group came up on the inside to claim the title this year. General Motors have also yet to release their figures for the first half of the year which means the gap between the top 3 could become even tighter.
*** 21/09/2015 – 14:37
Volkswagen have just lost $17 Billion in value and counting after “lying for years” about it’s diesel air pollution figures. Affected vehicles have stopped being sold as of Sunday. Volkswagens CEO Martin Winterkorn, who has held CEO title since 2007, said he was “deeply sorry” for breaking the public’s trust and that VW would do “everything necessary in order to reverse the damage this has caused.”
This could (and probably does) spell disaster for Volkswagen which means Toyota can give a sigh of relief as they look likely to take the 2015 Global Seller title!
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