- Warrantywise research reveals seven in ten UK drivers still prefer face-to-face transactions when buying used cars
- The survey of 2,000 UK drivers, conducted via OnePoll, suggests that trust, transparency, and personal interaction remain key factors when purchasing a pre-owned vehicle
- Pure online purchasing of used cars is still in the minority, with only eight per cent of UK drivers choosing to use this method
- The research suggests that, while online car buying might be growing, consumer confidence in digital-only transactions remains low
- An extended warranty can offer those who purchase online some peace of mind, knowing they can take their vehicle to any local VAT-registered garage for potential repairs
Despite the rise of online car marketplaces, 7 in 10 UK buyers still prefer to purchase used cars in person. New research from Warrantywise and OnePoll reveals that trust, transparency, and personal interaction remain key factors in car-buying decisions—highlighting the importance of face-to-face transactions in a digital age.
While online platforms continue to evolve, the research suggests that, for now, digital convenience has yet to fully win over car buyers. According to Warrantywise’s market research, this hasn’t yet translated into a significant shift in the automotive market, where confidence in the seller and the vehicle evidently remains a top priority. People still want to see what they are buying in person.
Although the survey, conducted by Warrantywise in partnership with OnePoll, reveals a clear preference for face-to-face transactions, 17 per cent of drivers indicate they favour a hybrid approach that combines online and in-person methods. This highlights a trend for those that may like to start the purchase online but finish it with a face-to-face interaction. With only 8 per cent of motorists preferring to buy online, UK dealerships have a clear opportunity to focus on delivering a seamless buying experience to those researching online and buying in-person.
If you were to purchase a used vehicle, where would you buy this from?
| If you were to purchase a used vehicle, where would you buy this from? | % |
| Franchised dealership | 34% |
| Independent dealership | 27% |
| Private seller | 10% |
| Marketplace (e.g., eBay, Facebook Marketplace) | 5% |
| Not sure | 25% |
As consumer habits evolve, the online car-buying market could expand, but the enduring preference for face-to-face interactions highlights the importance of trust in significant purchases like cars. Warrantywise offers tailored aftermarket warranties for used cars, no matter how they were purchased. These plans are available through independent dealerships and the dedicated Warrantywise online store, giving drivers the flexibility to select a warranty that best fits their needs. Each plan comes with terms and conditions that have been written in plain English, enabling motorists to make an informed decision about their warranty. Customers can then have their vehicle repaired at any local VAT-registered garage of their choice, too.
By providing extended warranties for cars bought both in-person and online, Warrantywise plays a crucial role in building consumer confidence. These warranties protect buyers from unexpected repair costs and offer dealerships a valuable tool to build trust in their online offerings. Whether purchased from a forecourt or an online platform, this status enhances dealer credibility and reassures customers that their investment is protected.
Warrantywise is the UK’s leading provider of extended used car warranties, offering comprehensive peace of mind to used car buyers. Through its partnerships with trusted dealerships and robust warranty options, Warrantywise ensures every used car purchase – whether online or in-person – meets the highest standards of quality and reliability.
Disclaimer:
The data cited in this release was compiled from research conducted by OnePoll in 2024. The survey was based on responses from a representative sample of 2,000 UK: Car owners.